We don’t believe in Animal Testing
When we have pioneered work on new ingredients in the past we’ve had to comply with Europe’s REACH legislation requirement to test on daphnia (water fleas). This testing was allowed within the Leaping Bunny certification.
We have now decided to adopt a collective mission with method to never test on animals, including water fleas.
We’re choosing to evolve how we approach innovation in Europe. We’re committed to pioneering the future, but only in ways that don’t require us to conduct daphnia testing.
We also won’t be selling our hand or body washes in China (where animal testing is required on certain types of personal care products) until we have a way to make them available that aligns with our cruelty-free mission.
Together with method we’ll continue to evolve our approach and practices, as part of our global mission to make the world a cleaner, greener place.
All of Ecover’s products are Leaping Bunny certified. Leaping Bunny is an international certification that assures that no animal testing is done in any phase of product development by the company, its laboratories or suppliers. Because we respect our furry friends.
So, how do we test our formulas?
When it comes to new ingredients, we’re committed to using alternative tests that guarantee safety for you and your family without harming any animals. One example is in vitro testing, where the test tube can contain cultured cells in place of animal tissue. These cultured cells react the same way skin or eye tissue would react when exposed to an ingredient or formula, and allow us to assess the effects of an ingredient without having to experiment on any cute critters.
Testing safely, without animals
We use a third party to conduct the tests and only use internationally recognized test methodologies. We believe that animals should not be used at all for safety testing; we only use non-animal tests and known ingredients that are proven to be safe.